A Seniorpreneurs’ Guide to Learning
Some people wonder why there’s any need to differentiate between marketing itself and senior marketing. In many cases, there’s not! But for many seniors, knowing that the advice is geared to their needs can be helpful.
Of course, there are many seniors who are fully adept with technology, who have the energy of a teenager, and who have zero inhibitions about their abilities to do this job. Those individuals probably wouldn’t seek out information or advice geared to them based on their age.
But many people do identity their age as a possible hindrance, just as something geared to teens would. There are many who use their senior status as a way to attract followers based on their years of gaining knowledge and insight they can share.
It all depends on the individual, but if you feel some apprehension about launching this kind of career because of your age, there are five tips that can help you deal with any concerns you may have.
For Those Who Struggle with Technology:
There are some people, senior or not, who have limited experience with technology. When you’re trying to launch an online career, the foundation you have to work with might be intimidating.
Some seniors feel as if technology flies by them so fast, they can’t keep up. To some degree, that’s true for everyone. There’s always a new gadget or update to something that leaves everyone bewildered.
You might struggle with basic computer technology if you had a career in the past where it wasn’t utilized and you weren’t around it much after hours, either. You suddenly have to learn how to use your mouse to right click and unzip files or navigate to find something on your computer.
There are very good, step-by-step free videos on YouTube teaching you how to use your computer with ease. If you’ve never unzipped a file, you can Google the phrase how to unzip a file or how to open a zip file and find a video that shows you what to do.
Setting up a blog so that it functions can be a technological nightmare. There are some seniors who try to install WordPress, hit a snag, and then throw their hands up in the air at the error message instead of working to find out what went wrong.
Besides searching for error messages on Google to see what the fix would be, you can also a quick call to your hosting company. Tell them what happened and get their feedback.
Chances are, if you accidentally messed anything up, they can delete it or restore it to new again and walk you through the process of correctly installing WordPress so that you can begin blogging about your niche.
Listing a product for sale online can be a technological nightmare if you don’t look for the platform’s tutorials. Typically, they’ll have a help section that shows or tells you exactly how to manage your account and list items for sale.
If you can’t find the answer you’re looking for, don’t be afraid to ask others. There are forums for marketers and Facebook groups for the platform users, and people are generally happy to help a fellow marketer out.
Editing videos can be confusing for some seniors or marketers in general. The tools that require splicing two recordings together, or extracting something from a recording might seem like too much to learn.
Technological tasks can be time consuming in the beginning. But it’s usually only the first or second time you do it. After that, you remember the tasks you did before and it becomes easier (and faster) to do it.
For Those Who Don’t Know Who to Trust
Some seniors have reported getting scammed by unethical marketers who sell them products that promise one thing, but deliver another. This really isn’t an age issue, but some people feel more pressured to say yes to buying something from someone who appears to be more successful than they are.
Take your time before making any impulse decisions on how to spend your money. One good way to approach it is to pretend you had to answer to a company about what you spent their money on if you were an employee.
Owning your own business means you still have to be responsible for the purchases you make. If you had an employee working for you who bought anything and everything without carefully checking it out, you’d be angry at the wasteful approach.
Many marketers use heavy-handed tactics and scarcity messages (which are often false) to make you feel like if you don’t get your hands on their product right in that moment, you’ll miss out on it forever.
This is usually never true. You might miss a discount, but even then, most vendors will create a coupon for you to use if you happened to try to get the offer too late. So don’t let the urgency make your decision for you.
Ask around before you buy to see who is trustworthy and who isn’t. This goes for both companies and individuals who might be selling something you need to help you learn online marketing.
Don’t spend more than you can afford to lose. If you need to learn a lot of different things, prioritize what those lessons may be and then find the best person or company to buy a course on it from.
If you take a risk and buy from someone whose products you’re not familiar with, never spend more than you are willing to risk. Even if you think you can just get a refund, some vendors have rules against that, or they make it very difficult, if not impossible to get one.
Get on the vendor’s list first. One good way to see whether or not someone is worth spending money with is to get on their list for subscribers. You can learn a lot about the ethics and quality of a vendor by watching what and how they email out every day.
If you have a chance, send them an email to interact once or twice. If they’re responsive, it’s a good sign that they would be a beneficial leader to learn from. If your message is ignored, then you know where you stand in terms of importance to that seller.
For Those Who Worry Their Talents Might Not Be Enough
A lack of confidence often plagues seniors and other marketers
It’s one of the biggest obstacles a would-be marketer can encounter. Those seniors who identify a lack of confidence as their Achilles’ heel have to work on building up their self-esteem.
It’s important that you are able to feel competitive in whatever niche you want to tap into. There are many competitors online, and they come in all ages and levels of talent and knowledge.
Just because you haven’t been marketing for 20 years online doesn’t mean you can’t compete with someone who has. People who would be spending money with you care about two things.
The first is your personality and how you engage with them. They want to feel as if they’re making a safe purchase based on your recommendation. To learn how to best achieve this, watch others and see how they communicate with their audience.
Make sure you’re checking their blog posts, email autoresponders, social networking posts, info products, and even videos they release. You don’t have to be an over-the top showman, but it helps to not be monotone and boring.
The second thing they care about is what you can do for them
They’re there to learn from you. Whether it’s sewing, golfing, cooking, parenting or something else, they are looking to you for insight.
It’s perfectly acceptable and even welcomed if you give your opinions to them on a topic. Yes, they also need facts and data, but advice on things is something not every niche marketer does.
Regardless of whether or not you feel like you know enough about your niche topic, make a commitment to continue your education about it so that you can share information with your followers.
You can learn from more than one person
Don’t forget that people can learn from more than one person, just as you’ll be doing when you’re learning the ropes for marketing. Chances are, you’ll learn from a variety of people to teach you blogging, email marketing, traffic and more.
Your followers can be loyal to you and still have multiple niche leaders they trust to guide them with the best information. Sometimes the consumer enjoys having people with different takes on a subject to follow, so don’t try to emulate anyone else – be yourself!
For Those Who Don’t Keep Up with Trends:
Remember how we talked about the fact that technology changes so fast? Well in some niches, so do the trends. One week the keto diet might be all the rage, and the next, it’s alternate day fasting.
If you’re teaching the weight loss niche, you’ll need to know what’s in demand. That’s true for many niches, even the evergreen ones that have been around for decades. Seniors and others sometimes feel out of the loop with fast trending changes.
The good news is, it’s easy to keep up with, no matter what your age. First, determine where your audience hangs out. Start with social networking sites. You might only be on Facebook, but there’s a whole slew of sites and apps that have a different audience you can get information from in terms of trends.
The most popular right now would be Instagram, Tik Tok (yes, there are people of all ages on there, and a lot of high trending news), Pinterest, Twitter, and more. Those are the ones that are mostly text, image and video-based.
Don’t forget video media platforms like YouTube, too. And podcasts of niche leaders would be a good thing for you to make time to tune into. Pay attention to what content is coming out.
If you see a slew of new diet posts, then learn about it and share that information with your audience. Even if you don’t agree with the strategy, you can still tell them about and add why you believe it’s the wrong path.
If you’re engaging with your audience on your blog or on social media, they’ll ask questions to help guide you in what you need to find out for them. It’s okay to say, “I’m not sure, but I’m going to find out for you.”
Then educate yourself about whatever it is they want to know and share it with your audience. You don’t always have to be the first person blogging about a trend. There’s no race.
Just make sure you’re being thorough with whatever it is you want to guide people about in your niche. If you want to steer clear of all trends, you can do that, too. Just don’t let the fact that others are hopping on those bandwagons intimidate you.
For Those Who Don’t Want to Devote a Lot of Time
When you achieve senior citizen status, you might have just ended a long-term career – ready to enjoy your retirement. But then online marketing piques your interest. You could want a career, but not one that sucks all of your time from you.
If you start comparing yourself to other marketers who blog three times a day, release a product every week and who host hourly webinars sever times a month, it might seem like your efforts pale in comparison.
But don’t worry about what everyone else is doing. You can compete in a niche, whether you work 40 hours or just 4 per day. The main thing you want to do is manage your time well.
10 hours a week?
If you’ve devoted 10 hours a week to working on this new endeavor, then try not to accept interruptions or distractions while doing so. Use your time wisely, for money making tasks like info product development.
Make sure you pencil in some times for other important tasks, too – like learning, administrative items such as responding to emails or updating your WordPress, and so on.
a little action-taking:
Being a senior citizen doesn’t mean you’re viewed as someone who is oblivious to technology or strategies that you need to know to move forward. This is all about what’s in your head – and sometimes, self-doubt is a plague that’s hard to overcome.
One you find your footing and begin leading your audience, you’ll wonder why you ever questions your abilities again. No one else is doubtful about them. Only you. Luckily, this is something you can eliminate with a little action-taking.